Our story
From a competition entry to a product used by students across Frankfurt. This is the full story.
September 2025
Hessen Ideen was the first time we stood in front of an audience and pitched the idea. We reached the finale, which gave us the confidence to keep going. Back then, Sidetracked Day was a study platform built specifically for university students with ADHD. It was the first time our idea got real external validation.
View our entry →
November 2025
We entered the Frankfurt School Business Forum Pitch Battle and won first place, securing €2,000 to put directly into the project. We made the case for what we were building in front of a room full of people who had no reason to believe us yet.
January 2026
Our first pilots launched with 100 students with ADHD across Frankfurt University of Applied Sciences and TU Darmstadt. Real students, real feedback, real pressure. At the same time, we were invited to join the Frankfurt School Accelerator, the first time the product was being shaped not just by us, but by the people actually using it.
February 2026
We pitched at the Frankfurt School Accelerator Demo Day in front of investors, founders, and mentors. Watch the full pitch below.
Watch the pitch (starts at 1:13:30) →
Watch pitch (starts at 1:13:30)February 2026
Working closely with our pilot students changed how we saw the problem. Our platform was built for ADHD learners, but the deeper issue was universal: no two students learn the same way, and every existing tool pretends otherwise. We stopped thinking about accessibility as a niche and started thinking about personalisation as the foundation. That shift became the product you see today.
April 2026
After months of building, testing, and refining, Sidetracked Day opened its doors. Students can now access a study tool that watches how they learn and restructures itself around them in real time. This is just the beginning.
May 2026
Sidetracked Day is officially out. Available on web and Android, with iOS coming soon. Students can finally study smarter with a tool that adapts to how they actually learn, not how they're supposed to.
September 2026
We introduced Sidetracked Day for lecturers. Lecturers set up a course with their own material, invite their students with a link or join code, and see which topics need more time before the exam. We are working closely with subject experts to make the product better and are testing it in real classrooms.
Sidetracked Day for lecturers →